Insurance Agents - How Does Yours Measure Up?



Insurance representatives can be a few of the most important people you'll ever work with. They will assist you secure your home, your possessions and your financial resources. The work of an insurance representative has the potential to conserve you from monetary ruin.

You could go through your whole life time and not require the services of a lawyer. You might die and live and not have to utilize an accounting professional. However you cannot live in "the real world" without insurance representatives.

But keep in mind ... it's YOUR obligation to find out which protections are right for you.

Have you ever heard a story from a friend or relative who filed an insurance claim, only to discover that the coverage their representative assured was not there? I hear those stories ALL THE TIME, and at the WORST POSSIBLE TIME ... AT DECLARES TIME!

I began my insurance profession as an agent in 1973. When I became an insurance adjuster, I kept my agent licenses active up until 1992. During that period of time, I sold nearly every type of insurance you can possibly imagine. That provided me a depth of experience in insurance sales. But all of that experience did not make me a professional in insurance. I learned risk analysis and sales techniques. But I don't think that I ever had one minutes' training in how to handle a claim. When my clients had a claim, I gave them the company's phone number and told them to call it in. We sometimes submitted an Acord kind, which is a basic market kind for suing. That was all we did.

The finest representative is an individual who has spend time studying insurance, not a person who is an expert in sales. The largest percentage of insurance representatives of all types are sales individuals, not insurance specialists.

There are a great deal of institution of higher learnings that use degrees in insurance today. In our location, the University of Georgia uses degrees in Threat Management and Insurance. It's a quite well-respected program.

Representatives can likewise end up being professionals in insurance by going through continuing education, such as the Licensed Residential Or Commercial Property Casualty Underwriter (CPCU) education program. Life insurance agents can accomplish the Certified Life Underwriter (CLU) professional designation. There are other classifications readily available to agents, however those 2 are the most commonly accepted curricula.

Agents in many states also have to finish a state-required variety of Postgraduate work hours each year in order to keep their insurance licenses. The state cancels their licenses if they do not finish the hours.

A representative has a responsibility to you, called the "fiduciary responsibility." That implies that he must keep your financial wellness initially in his concerns. If a representative offers you an insurance coverage since it has a higher commission than another policy, he has breached his fiduciary task to you.

Agents usually bring a type of liability insurance called "Errors and Omissions" liability insurance. Omssions and mistakes (E&O) is the insurance that covers the agent's business, or the agent individually, in the event that a customer holds the representative accountable for a service he offered, or failed to provide, that did not have actually the expected or guaranteed results.

1. loss of customer data. The representative just loses your file, physically or electronically.

2. system or software failure. Computer at the representative's office crashes and all information is lost.

3. negligent oversell. The agent sells you protection you don't require, or sells you protection limits higher than required.

4. claims of non-performance. This is a broad category but requires to be. This might consist of charges that an agent did not sell the correct policy, or the correct amount of coverage.

The number 4 example above is the most prevalent and most dangerous for representatives. Here's why.

Individuals today have several insurance exposures, like:

vehicle physical damage

automobile liability

underinsured or uninsured drivers exposures

homeowner physical damage

house owner liability

excess liability

businessowner physical damage

businessowner liability

home-based services

life insurance needs

health insurance requires

disability insurance requires

Any one of the direct exposures noted above can effect any of the others. They are intricately woven together in each of our lives.

Any representative doing business in the modern-day world must do an insurance analysis of any prospect's present insurance and his future insurance requirements. To fail to do so is an invite for a suit.

What does this mean to you?

First: If your agent makes pledges to you about protection, and your claim gets denied, you can make a claim versus the representative's Omissions and errors Liability policy. You might have to get an attorney included, however that only increases the chance that your rejected claim will earn money.

Next: In my never-to-be-humble opinion, ALL agents offering ANY kind of insurance ought to perform a Insurance Requirements Analysis for the possibility PRIOR to selling the policy. In addition, I think that a representative should thoroughly discuss the findings of the Insurance Requirements Analysis to the possibility PRIOR to selling the policy.

The insurance policy holder has a total explanation of the policy he's purchasing and its relationship to all his other insurance. The agent offers the best coverage, and substantially reduces Lexington Insurance Agency the risk of a suit or claim against his E&O protection for selling the wrong protection.

Here's what an insurance analysis treatment ought to appear like.

1. Personal Info Collection: get as much information about the insured and his member of the family as possible.

2. Get Copies of Existing Policies: the agent should really check out the existing policies.

3. Examine Insurance Needs: figure out the right coverages required and the correct policy limitations.

4. Recommendations: exactly what ought to be acquired and costs.

5. Application and Sign-off Analysis: submit the application and have the insured validate the analysis form.

6. Provide the Policy: An agent must deliver the policy personally and explain it once again, not just send you a copy in the mail.

Even after all of the training and education that any insurance representative acquires, the representative is still not a specialist in how to deal with an insurance claim. For the majority of agents, finding out the claims process would be a waste of their time, given that many representatives are not licensed to deal with claims.

Sure ... some agents will be provided a little claims settlement authority by the company they work for. Some representatives will be able to settle claims as much as about $5,000.00, and then only in the home side of the claim ... such as a small water loss or a theft. For the a lot of part, the insurance company focuses claims managing with the claims workers and independent claims adjusters.

The most crucial strategies you must draw from this article are:

1. Interview EVERY insurance representative to find out their level of competence. Just do business with the most certified, informed and experienced agents. Let the unskilled agents practice on people who don't care about securing themselves the right ways.

You get exactly what you pay for. You 'd be better served to pay a higher premium if an extremely certified agent takes care of you.

3. Never ever be hesitant to call the Department of Insurance of your state if you have issues with your agent. Representatives are controlled for a factor.


Agents usually bring a type of liability insurance called "Errors and Omissions" liability insurance. Omssions and errors (E&O) is the insurance that covers the agent's business, or the representative individually, in the event that a client holds the agent accountable for a service he supplied, or failed to supply, that did not have actually the anticipated or guaranteed results. Next: In my never-to-be-humble opinion, ALL representatives selling ANY kind of insurance should carry out a Insurance Needs Analysis for the possibility PRIOR to offering the policy. Even after all of the training and education that any insurance agent gets, the representative is still not a specialist in how to deal with an insurance claim. For most agents, finding out the claims procedure would be a waste of their time, since most agents are not licensed to manage claims.

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